Tag Archives: YouTuber

Has Tiktok changed the way we watch videos?

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Most people today have a small attention span, so I will try to keep this short. With TikTok still going strong, companies have realized that it’s a real competitor in the video and entertainment market. Companies like YouTube and Instagram have had the most notable change on their platforms with the introduction of YouTube Shorts and Instagram Reels after TikTok blew up in popularity. These new additions have come with their pros and cons, and people, even the content creators themselves, have noticed a difference in viewership.

Youtube shorts

YouTube Shorts were introduced to content creators earlier this year. It didn’t matter how many subscribers or watch time you had on your channel; anyone was able to create YouTube Shorts if you had an account. It started slowly but gradually took over the platform and now has its own subsection on the YouTube page. Content creators like myself have noticed that since YouTube Shorts’ introduction, views and video retention have changed drastically depending on the type of videos you post.  

The YouTube videos you know of, landscaped quality, usually 5-10 minutes long, with ads, have been seeing a decline in viewership. People nowadays want fast-paced videos. Long-time YouTube fans are still loyal to the service, but a new era of viewers have come online. For example, let’s look at some of the analytics on my recent videos and Shorts.

Just below on the left, you can see the viewer retention span on a recently uploaded video that I posted on my own channel. You can see the first bit of the video has the most viewers watching, but as the video continues, people start to lose interest.

On the right, you can see the retention span of people watching a YouTube Shorts video. The retention span is much higher and more constant than in normal-length videos. There’s a higher percentage of people watching at the end of YouTube Shorts than in the middle of most YouTube videos.

The community welcomed YouTube shorts which are a great way to grow a channel. However, content on YouTube is becoming less and less of what it was originally meant to be. 

Instagram reels

YouTube isn’t the only platform that’s been directly affected by TikTok. Instagram has implemented a new way to show off your life with Instagram reels. This feature, however, might have gone a little overboard. Reels are basically TikToks on Instagram. Most of the filters and video options on TikTok have made their way to Reels. Not only has this TikTok variant been created, but it has also seemingly taken over Instagram.

Since the release of reels, options for videos and the way you view posts have been limited. The style of posts has been changed to look more prominent, and you can only view one post at a time. With this new layout, it’s harder for people to see posts from friends and family members, where before they could easily see them multiple times. Reels are recommended to you even on your home page, which takes up much of the room that is somewhat still available.

Besides the posts, videos on Instagram have been heavily impacted. If you’ve posted a video or have seen the InstaGaelNews page, you might notice that normal-looking videos automatically convert into Reels. You can upload a landscape or square video, but once you upload it, Instagram will show a pop-up explaining that videos are now converted into Reels.

With all these new features, people over the past few months have started to speak out and tell Instagram that they want the old Instagram back. Instagram seems to be holding strong regarding the changes they have implemented, despite the backlash.

The Future

Some of these changes might be news to you, while others are a thing of the past…year and a half. YouTube has embraced the new way of video even if it might be a bold departure from what was intended initially; Instagram has been getting backlash for turning their app into what is basically TikTok 2.0; and TikTok is still running strong with over 15 million active monthly viewers.

Legacy apps like YouTube and Instagram have lasted years and have grown monumentally, but will TikTok still have its place on the internet in 5-10 years? While it might be an “editors choice” app, once trends die down, new competitors could come into the business and take over the internet, just as TikTok did years ago.

Cooper Funk is a Senior member of the Multimedia Journalism Class.

“14 million views later” – How a student leveraged his interests to grow his YouTube channel, and what that means for you


YouTube is a big platform. More than big. Enormous. For instance, over 500 hours of content is uploaded every minute on YouTube. Worldwide, there are over 2 billion monthly active users. This might make your dream of becoming a (somewhat) popular YouTuber seem impossible, but it’s not. I started publishing YouTube videos around a year ago. My channel has now amassed almost 35,000 subscribers and 14,000,000 total views, with no sign of slowing down.

Embed from Getty Images

I’m sure there are many similar articles like this all over the internet, and I’m confident the writers have just as many, if not more, subscribers and views than I do. The key difference is that many of these writers are adults. Adults who have most likely spent years dedicating their lives to the platform. Adults with tons of experience in a specific field, which they use to grow their YouTube channel.

When I started my channel, I was a sophomore in high school. I used my phone and school iPad to make videos, and I had really had no idea where I was going with my channel. Along the way, I’ve discovered some useful tricks and strategies, which has helped me to become the YouTuber I am today. With all that being said, let’s get straight into my guide on how to grow a YouTube channel:


Topic

The first thing you want to do before starting your YouTube channel is to choose a topic. The more specific, the better. Sticking to a specific topic is the best way to grow consistent and loyal subscribers. For instance, rather than play a large variety of video-games, try to narrow it down and choose games with similar themes, such as shooter, sport, or role-playing games. One thing you can do is experiment with different topics, and see which one gives you the most success. Remember to always do what works.


Trends

One of the best chances you have of going viral is to incorporate trending topics in your videos (video-games, memes, music, etc.). Research trends and potential trending topics. If you pick up on something before it goes viral, your video could potentially gain lots of attention. You can discover new trends through several different methods. To start, many viral videos on YouTube will be shown on Browse Features and Suggested Videos, which are different types of traffic sources. The YouTube Trending tab shows videos that are seen by a wide range of viewers and are performing extremely well in terms of views and watch time. Another great way to discover new trends is through other social media platforms, such as Instagram, Twitter, and TikTok.


End Screens

End Screens allow you to promote your content in the last 5-20 seconds of your video, and can help grow your audience and bring in lots of additional views. They overlay your video as small rectangles, and point viewers to your other videos, playlists, and channels. They can even remind viewers to subscribe. I’ve found them to be one of the most useful features on YouTube, and have been able to generate 500,000 views from end screens alone.


Momentum

If you find that one of your videos is going “viral,” the best thing you can do is post more content. You have a much higher chance of going viral through multiple videos if one of your previous videos is already gaining lots of attention. Remember that there will be good days, and there will be bad days. You might find yourself gaining 10 times more views than average, and then suddenly, it will drop to below average. This happens to me all the time. Don’t be discouraged. Try to follow a designated upload schedule, and take advantage of your good days.


Community Posts

Community posts are another extremely useful feature on YouTube, and can help users discover your channel. The downside is they can only be obtained after reaching 1,000 subscribers. I usually get thousands of likes for each community post, and it’s helped bring in lots of new viewers. Keep in mind that promotions will hardly ever get much attention, so I wouldn’t recommend posting any type of promotions. Typically, memes and polls will get the most recognition, and will be seen by significantly more users. Try to utilize community posts on a daily or weekly basis, and make sure to engage with your fan base.


If becoming a YouTuber is something that you are interested in, or you just want to grow a following and reach people, I hope these tips help you navigate YouTube content creation. It has taken me a few years to get where I am, and it hasn’t always been a success. Just keep working at it, and find your audience!

Kyle Shao is a junior member of the Multimedia Journalism class